How a roundtable runs

You tell us the company and the question on the table. Either build your own three-person panel from the directory, or tell us the challenge and we recommend the right three. Sometimes the question is sharp ("can we move upmarket in the UK before Q4"). Sometimes it is broader ("why is conversion halving below the line"). Either works.

We build a three-person panel from our network of 10 experienced sales leaders against that brief. Every panel is selected for the question at hand, and NDAs are signed.

The panel reviews the materials in advance. The session is structured around the question on the table. We facilitate. We do not let it become a war story competition.

Within 72 hours of the panel session, you get a written report. It covers three things: what the panel agreed on, where they split and why, and what they would change if they were running the company on Monday.

Tight. Specific. Quotable to a board. Not a deck. A document.

An illustrative example might contrast experts who favour hiring a first sales leader now with others who would first document a repeatable buying process. The report makes those different perspectives and possible next steps clear.